MISSION STATEMENT:
To promote the highest standards of ethics and service in the funeral profession through education, communication and leadership.


VISION:
To be recognized for superior leadership, commitment and integrity in the funeral profession.


VALUE STATEMENT:

Excellence: The highest professional and ethical standards will govern our work and our relationships with others.

Leadership: We will act decisively on behalf of our membership and the profession.

Collaboration: We are committed to listening to a variety of viewpoints and to building consensus within the funeral service profession.

Innovation: We will continually explore new avenues to provide better service to our members.